Thursday, June 8, 2017

Foxtel gets friendly with everyone


Foxtel is Australia's leading pay TV company, operating both the continent's satellite TV platform and some cable networks. It is co-owned by Murdoch's News Corp and telco Telstra. This week, on June 6, it introduced a radically different corporate identity to coincide with the presentation of its revamped Internet service Foxtel Now. The new identity was developed by a design agency called Maud.

The new look is part of a shift to a more inclusive brand, announcing that "Foxtel is for everyone". The old Foxtel brand was heavily associated with the aggressive Fox TV brand and satellite pay TV doesn't fit all budgets. A friendly brand is better aligned with a service offered a lower price points.

Current logo.

At the moment the logo is the only aspect of the new look that has been revealed, but we can expect more in the future.


Foxtel
Mumbrella

No comments:

Post a Comment